As more and more big box stores pop up on the landscape bordering Ontario's 401 corridor, ShopCity.com is increasing its support for local businesses in the Kitchener-Waterloo (KW) area. Today we are proud to announce the official launch of ShopKW.ca, a site built to strengthen local ties in KW, and to help connect consumers with local options.
As with many of ShopCity.com's locally-owned sites, ShopKW.ca is a family affair.
City Managers Tatjana and Aleksandar Timcisin are spearheading the Shop
Local Movement in KW with the help of their two eldest daughters, Ivana
and Julia. Their drive to promote the Shop Local movement and their love of their community
has set ShopKW.ca up for great success in this booming Central Ontario
Photo of the Timcisin family. Parents Alek and Tatjana behind with daughters (left to right) Ivana, Julia and Andrea.
Tatjana and Aleksandar Timcisin were born and raised in Bosnia. When the war started in 1992, their will and destiny got them out of their troubled country alive, and took them to Canada in 1994. Alek and Tatjana married when he was 20 and she was 19. Happy to be alive and together again, they started from scratch. For most of their lives as Canadians, they lived and worked in Guelph, where their three daughters, Ivana, Julia, and Andrea, were born. In November 2013, the Timcisin family purchased a home in Waterloo region, near the Grand River, where they now live.
Besides working full time and juggling a busy life with a growing family, the Timcisin's open minds and entrepreneurial spirits led them to start a number of small businesses; real estate rentals, marketing, driving school, medical equipment service & repairs and some other ventures that helped them learn about local businesses and what they face as they work to reach their realize their dreams.
"As the Waterloo region grows, many big box stores have moved in and the city had started major reconstruction of roads. The light rail transit project and problems with old water and sewage systems caused many road closures and made it close to impossible for small business owners to compete, so we want to help them reach their customers online" said ShopKW.ca City Manager Alek Timcisin. "Very early in life, we learned that nothing in life comes easy and without hard work, and we are prepared to do whatever it takes to make ShopKW.ca a success for our small business community. They need it now more than ever before."
"We love the family spirit behind this launch of ShopKW.ca. The Timcisin's story and their strong family ties are inspiring to all of us," said ShopCity.com founder Colin Pape. "We know their drive and determination will bring them success with ShopKW.ca. With ShopKW.ca, the Timcisins are offering something no one else in their region is; the ability for consumers to connect with locally-owned small businesses in a comprehensive online marketplace."
ShopKW.ca allows small businesses in Kitchener-Waterloo to build catalogs of products online, post coupons and events, manage their presence on social media and helps get their offerings into Google searches. KW's new Shop Local search engine is built to support local business as they fight off increasing competition from retail and online giants.